Looking to sell in a saturated market? The competition won’t get a look in when you follow our tips.
It’s all about setting your home apart from the rest. You’re bound to attract buyers with the right marketing methods, listing price, and staging. When the market is competitive, you just need a bit of real estate savviness to place your home at the forefront of potential purchasers’ minds. Even when your property is suffering from damages, you can find the right buyer in a competitive market with these strategies. For example, you can use these tips to sell a house with code violations by marketing the property efficiently.
Here, we review 3 actionable tips that you can use today to sell a house in a competitive market regardless of the condition.
- Agree on Marketing Methods with Your Realtor
Realtors have a bunch of homes they’re trying to sell — all with owners like you who want them to make their houses stand out from the crowd. Confirming the marketing strategy is essential to ensure you get the most out of your listing.
The plan should detail:
- Which platforms and social media your home will appear on
- Any newspaper advertising your property will feature in and how often this will happen
- Whether your home will be displayed in the estate agent’s windows
- How the realtor will ensure your house gets attention
- When you’ll receive feedback on interest shown in your property
- Other real estate marketing strategies they suggest
- Be Realistic About Your House’s Value
Trust these real estate tips. As a realtor, I get it — you have a personal connection with your house. But you can’t let that stand in the way of listing it for a reasonable price! At the end of the day, you are biased toward your home’s market value. After all, you’ve made thousands of happy memories inside it. However, negating realtors’ appraisals and listing your home higher than the current market value will only damage your chances of selling. Buyers aren’t willing to pay for your memories. Try to take emotion out of the equation as quickly as possible. You’ll undoubtedly reap the rewards.
Many sellers listen to their friends or family members that have sold properties before when determining their own sale price. Make sure to take people’s advice with a grain of salt unless they are credible real estate professionals. If your friend truly thinks your property is worth a lot of money, see if they want to buy it themselves. View these examples of how you can sell a house to a friend. For properties that are suffering from damages, code violations, or liens, selling your property to your friend can save you stress. They may not require you to fix the repairs or remedy the violations. If you’re lucky enough, your friend will buy your house regardless of the condition.
- Stage and Present Your Home Like an Expert
While tempting, don’t leave staging up to the realtor. If you plan to stage yourself, there are some guidelines to follow. Otherwise, consider working with a professional stager so that you don’t have to worry about it yourself. If this is your first time selling a property, here are some tips and tricks to help stage your house like a pro:
- Remove wheelie bins and cars from the front yard while realtors take photographs.
- Tidy up, declutter, and depersonalize the interior before they photograph.
- Ask the realtor to come and take photographs on a sunny day, so you benefit from aesthetically pleasing natural light.
- Find a temporary storage solution for extra items while your home is on the market.
- Mow the lawn and tidy the backyard.
- Be active in the photo-selection process.
- Perform any necessary repairs, so both the photographs and buyers’ opinions remain positive.
- Clear the worktops in your kitchen and bathrooms.
Selling Your House in a Competitive Market
Even in a competitive market, following these three tips will ensure your home stands a cut above the rest. Work with a professional real estate agent that you know can get the job done right when selling a home. Realtors are accustomed to working in tough markets. Find an agent that specializes in real estate listings. They can help you sell your house in a competitive market, regardless of how bad the condition is.